Best4Glasses Ltd.
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Best4Glasses Privacy Policy

At Best4Glasses, we are committed to protecting the privacy of our web visitors and customers.

The purpose of this privacy policy is to describe the types of information that we collect from you when you visit our site or purchase from us, and explain how we use this information.

Any information that you choose to provide us with about yourself will be held on a secure computer in strict accordance with the Principles of the Data Protection Act (DPA) 1998 (UK) and the European Union Data Protection Framework Directives. Best4glasses Ltd is registered under the DPA (Registration No: Z500149).

You may also like to read our security policy, which covers how we make ensure the safety and confidentiality of any sensitive information you provide when you purchase from us, such as your credit card details.

Your prescription details

The information you provide on the prescription page is used solely by our optical technicians to prepare your lenses. We do not use this information for any of the purposes listed below, and all optical records are maintained separately and in accordance with professional guidelines and standards. You may, at any time, request to see your records and to withdraw them from our database.

Your personal information

We collect your personal information in several ways, for instance on the registration form or if you enter a competition.

This information will include your name, email address and postal address plus other relevant facts about you.

The more information you can give us about yourself, the better we can provide you with the products and services that you need and want.

However, we only collect this information from you if you choose to provide it to us and we do not hold your information for longer than is necessary.

We use this information:

  • To help us to personalise the Best4Glasses site to your own preferences
  • To help make your shopping experience more enjoyable
  • To help us develop and source the products and services you seek
  • To recommend and give you relevant information about our products and services
  • To help us answer your questions about the site, our content, services or products
  • To conduct market research
  • To email you from time to time about promotions or products and services which we think may be of interest to you
  • To manage competitions and notify winners.

If you do not wish to receive any information or other communications from us, you can 'opt-out' by ticking the box on the registration form. You can also tell us by email at any time if you don't want to receive any more communications from us.

If you have allowed us to use your personal information for the purposes above, we may have to disclose this information to any company or organisation to which we pass the responsibility to handle email or other direct marketing communications. Should this happen, we ensure that any third party companies who handle your information are registered with and comply with the Data Protection Act.

From time to time, companies approach us with products or services that we believe are likely to be of interest to you. If you do not want us to supply another company with your information, please tick the appropriate box on our registration form.

Due to the global structure of the internet, there is a possibility that information provided by you may be transferred outside the UK. As specified by the DPA, Best4Glasses undertakes to stop the transfer of personal data to any country or territory outside the European Economic Area (EEA) unless the third country in question ensures an adequate level of protection for the rights and freedoms of data subjects.

Information you give us when shopping at Best4Glasses

When you shop at Best4Glasses, we collect information from you that we need to complete your purchase and arrange delivery. This information is held on a secure computer and is accessed only by authorised Best4Glasses personnel.

This information includes:

  • Name
  • Email address
  • Billing address for your credit card
  • Shipping or delivery address (if this is different from billing address)
  • Credit card information Details of products purchased

To know more about how we look after your credit card details during a purchase, please read our security policy.

Other information collected from you during your visit to our site

Whenever you browse the Best4Glasses website, read pages, or download information, our computers automatically record certain information about your visit from the computer you use to access our site.

This information does not identify you personally. It just tells us how many visitors come to our site and the types of computers they use. With this information, we can improve our site for all our visitors and make it more useful to you.

The information includes the following:

  • The date and time you access our site.
  • How many and which pages you visit during a 'session' on our site and how long you were on the site.
  • Your internet domain name (this might be your internet service provider such as or your school, place of work etc) and the 'IP' address (this is a number assigned to your computer whenever you are surfing the web) which allows you to access our website.
  • The internet browser you use (eg Microsoft Explorer or Netscape) and your computer's operating system (eg Windows 98). The site you were on before you linked to Best4Glasses (eg Yahoo if you found us from a search engine).

We use cookies

A cookie is just a line of text and numbers that is created by our website and stored on your computer when you visit our site. The cookie does not collect or contain personal information about you and poses no security or virus risk to your computer. When you return to our site, the cookie associates your computer with the information that you gave us when you first visited or registered and therefore helps us to remember you. This can save you time, particularly when you are shopping. Of course, you can still make full use of the site if you specifically choose not to accept the cookie on your browser.

Email addresses

We personally read all emails sent to us and we undertake to respond with 24 hours of receipt. Your email address is kept securely and is only used to answer your request.

More questions about privacy?

Please contact if you have any questions or concerns about how we protect your personal information and ensure your privacy.